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Relationships Vs Business During Crisis

17 Nov

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I have spent the last few days checking on each of my clients in France. Everyone seems to be okay, but quite shaken by the cowardly attacks on innocent lives in Paris.  After losing two friends here in 9/11 I understand their emotions.  It is for that reason that I am writing a very different type of post this week.  You see, sometimes you have to stop doing business with your clients so that you can just be a friend to someone who needs you in their darkest moments.

 

Paris tear 11-13-2015Now that the shock is passing the reality of what has just happened is starting to set in and fear is taking root.  If you have any clients or customers in any part of Europe right now I encourage you to reach out to each one on as personal level as you can.  Fear is such a crippling and destructive emotion and they are going to need your extra support to get through the next few days and weeks.  Most importantly let each one know that there is no doubt that you care about what they are going through and look for any way that you can help them, particularly on an emotional level.  Here are a few suggestions.

 

 

  1. If you were here in the USA during 9/11 or in another country that has been touched by terrorism briefly share your story and emphasize you understand what they are feeling because you have experienced it.

 

  1. If you have been fortunate enough not to have experienced a terrorist attack please be honest about it. Just the fact that you are reaching out to them without an agenda will let them know you care.

 

  1. This is NOT the time to pitch your product. This is the time to build your personal connection with your clients and to simply be a human being.  There will be time enough for business later.  Paris morns 11-13-2015

 

I hope you will follow up on this and if you have comments or any suggestions on how to comfort and support our Parisian and European friends please post it down below so that the rest of us can make good use of your insights.

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