5 Ways To Attract and Keep More Customers

11 Mar


One of the biggest challenges to most businesses no matter what type of business you have, traditional brick and mortar or online, the need to attract more customers is universal. If your sales are slow and your business is not seeing the rate of growth you would like it may be because you need more traffic to your place of business and website. So, how do you do that? How do you create more interest in your business, products, and consistently generate the kind of growth year after year that you would like?

I have a lot of information for you here so I have boiled it down into nuggets. If you would like more help I also have a free video series that covers everything here in depth and I will tell more about that in just a bit, but first let’s get started.

Step 1: Identify your target customer
• Create an ideal customer profile.
 Name:
 Gender:
 Age:
 Appearance: (What do they wear? E.g. Suite/tie, medical scrubs, tee shirt/jeans, etc.)
 Current Occupation:
 Marital Status/Children:
 Common Trait or Group Identifier: (Shared experience, situation, circumstance, etc.)

Step 2: Identify their most urgent need
• Offer customer feedback opportunities.
• Join relevant social media groups.
• Read or listen to news reports regarding your area of business.
• Provide customer follow-up.
• Ask customer at time of sale.

Step 3: Make sure you are offering the products and services your customers want to buy and not just the ones you want to sell.
• What is your best selling product or service and who is buying it?
• What are they using it for and how can you provide additional products or services that will help them even more?
• What other similar individuals, groups, or businesses could you also provide these types of products or services for?

Step 4: Emotionally engage and connect with customers
• Provide opportunities for customer feedback.
• Understand the needs, perceptions and expectations of its customers at an individual level.
• Seek out opportunities to create emotional connections with Guests whenever possible.
• Provide exceptional customer service.
• Make each transaction an interaction.

Step 5: Ask repeat customers to invite their friends to your place of business
• Host “Thank You” event for your customers and ask them to bring a friend.
• Participate in an event in your local community.
• Invite local media to cover event or offer a press release.
• Create synergistic partnerships with other business owners who share your customer base, but are not competitors.

I know this is a lot of information, but I hope this will help you to get started growing your customer base and developing your repeat customers. No matter what type of business you are in using these five key steps will get you results if you do them consistently and with excellence. If you have found this helpful and you would like more in depth help just click on the link below to enjoy a free video series that walks you through each of these steps and shows you how you can implement them into your own business. Here is your link:

If you have a business question that you would like help with or an area that you would like more information on please post it below in the comment section. I love hearing from you and I do my best to answer as quickly as I can.


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