How Do You Identify Your Target Market?

2 Apr

Searching for a Niche Group - Magnifying Glass


The first step in creating a marketing message is to identify who your target or niche market is.  Identifying a potentially successful market niche begins with determining the emotional motivation of your customers or clients.  Ask the following questions to clarify your niche market ideas and identify the ones that will be worth you time and effort to pursue and test.  This simple test can save a tremendous amount of time and money.  Here is how to get started.  Ask yourself the four questions below when considering a niche market.  If you get four yes’s then you have a good niche marketing idea and you should test it.  If you don’t get all four yes’s then you need to fine tune your idea until you do.  Use this test each time you are considering launching a new product or service and you will dramatically increase your chances of success.


Question one:

Is my customer or client experiencing an urgent need, worry, pain, or strong desire?

Question two:

Is my customer or client current searching for solutions to their most urgent need or problem?

Question three:

Does my customer or client have few if any recognized options or solutions to their current problem or urgent need?

Question four:

Is there a large group of people (500+) who are currently looking for a solution right now?


Once you have answered yes to each of the above questions you have identified your potential target niche market that has the potential for being the most successful for you.  The next step is to identify each of the emotional needs and drives of your potential customer and client.  Determine an urgent un-met need, and then uncover where your customer or clients are searching for solutions to their needs and challenges so that you can position your company in front of them and offer your products, services, and expertise in a way that solves their unmet emotional urgency and resolves their problems and challenges.


The average potential customer or client does not want to spend a lot of time trying to digest a lot of trivial information to get to your core message and possible solution to their most urgent need or problem.  They want your product, message, or service packaged and presented in simple, easy to understand, actionable steps that consistently and predictably deliver results with as little muss and fuss as possible. If you would like a template to help you identify your particular target market and then to develop and organize your marketing message click on the link below.

You will be able to take the next step quickly identify your target market and then clearly communicate a marketing message that your products, services, and expertise will deliver the solutions and results your customers are looking for.  Now go rock your marketing campaign and grow your business!

So who is your target market?  Post your comments or questions below.




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