Small Business Academy

8 May



Growing your business or customer base is not about selling more, it is about creating trust based and value centered relationships with those you serve. Understand this fundamental difference is one of the keys to success. When I am the customer I want to work with and will buy from a person whose core desire is to solver my problem or meet my most urgent need. The old business model of a “Sales Team” in not only outdated, it has become obsolete in our current global economy.

If you want to do business successfully you need to engage your potential customer, not only talk to them, but listen to them, ask questions that are relevant to them and their current or evolving situation. Don’t waste your time and theirs by trying out your latest sales pitch. People never like being sold to, but they do like to buy and they like being helped.

The problem that I see in many struggling small business is that they are still operating by the same business principles and techniques that were traditional from the 50’s, 60’s, 70’s 80’s and even 90’s. While our business technology has clearly developed and evolved, the business success strategies that many small business continue to employ have not kept pace with the needs and expectations of their customer base.

Today most small business customers are savvy to the traditional sales pitch and can feel it coming from a mile away and have already tuned you out and moved their attention elsewhere. If your sales are less than glittering I have this singular piece of guidance for you. Stop selling to your customers and start focusing on meeting their need and adding value to your product or service. You will generate more revenue faster by simply doing the right thing, putting the needs of your customer first. I call this “Moral Capitalism”. Not only is it the right way of doing business, it is also extremely effective!

If this way of doing business is a little new to you I know that it can feel a little daunting changing the way you are used to doing business, but I have the cure for that. I have created The Small Business Toolkit to help you. If you have a different resource, that’s okay. It’s just important that you begin to use it to help you begin to operate your business by using the business success principles we just talked about. In The Small Business Toolkit I have already done most of the work for you so all you have to do is just fill in the blanks to a few questions and wha-la, you have identified your created your new business success operational blueprint! This is worth its weight in gold as far as generating sales, growing your customer base and your business brand. If you would like to start generating more sales this week just click on the link below now and get your copy of the Small Business Startup Tool Kit!

I love hearing from you so keep those comments and questions coming! I read them all and do my best to answer each and everyone as quickly as I can. Enjoy!


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