Small Business Academy

14 Jul

The Princeton Principle CoverQ: What are the best books on startups or entrepreneurship?

A: While there are many good books out there and I recommend that you read them all I would like to offer one of my own, The Princeton Principle. I have tried to boil down every thing you need to know from what it takes to become an entrepreneur, to figuring out what kind of business will give you the greatest chance of success. Next you will learn how to structure and set up your particular type of business. You will learn when and how to hire just the right kinds of employees. Did you know that the most effective marketing is usually free and how you are the best PR firm money can buy? If you already have a business there are 26 things that you can do right now to strengthen your customer base and grow your profits. If you have questions about money management and structuring a budget this book will provide you with the tools you need. I hope this helps you is your quest for business success.

For those of you who have already read it I would love to hear your thoughts and feedback.


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