Small Business Academy

13 Jul



Q: What is the best way for a first time entrepreneur to get word out about their startup?

A: I am going to give you a marketing gold nugget. Ready? The very best and most effective marketing tool you could use is always free. Any television programming in your local area that runs before the 5 o’clock hour is always a good candidate for a local story. Often if it is well received you may be added to the prime time news to add local flavor to the show.

So the next question is how to get on the show. Well, first you are going to have to do a little research. That means you are going to need to watch a little television and target the show you think will fit your business the best. Next, you need to pay close attention to the credits at the end of the show to find out who the producers are for that show. You also need to observe what kinds of stories they are looking for. Now think about your business and how you can benefit the show. Ask yourself how having you and your company on the show would benefit the show and its audience? If you could personalize the benefits of your business to the producer and then show how those same benefits would appeal to the shows viewer when you present your pitch, even better. One more thing and this is key, never and I mean never, make a pitch online or over the phone to local media. Always make your presentation in person. You want to build that personal contact and eventually relationship with members of the local media. For more free business success tips, tools, and support go to


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